So much business is based on the belief that we should do whatever we can within legal limits to make as much money as we can. Ben & Jerry's was based on values, and we try to operate a business that not just sells ice cream but partners with all our stakeholders - whether that's suppliers or customers - to bring about a more sustainable world.

In this quote, Jerry Greenfield contrasts the typical approach of businesses, which often focus on maximizing profits within legal limits, with the mission of Ben & Jerry's. He explains that while many companies are driven solely by the goal of making as much money as possible, Ben & Jerry's operates based on values. This approach integrates a commitment to social and environmental responsibility into the core of the business model, rather than solely focusing on profits.

Greenfield stresses that Ben & Jerry's is not just about selling ice cream, but about creating a business that works in partnership with all its stakeholders, including suppliers and customers. The company aims to create positive social and environmental impact, aligning its business practices with the broader goal of a more sustainable world. This reflects a broader corporate social responsibility (CSR) philosophy, where businesses are seen as actors that can contribute to solving societal issues.

The origin of the quote lies in Greenfield’s co-founding of Ben & Jerry's with his childhood friend Ben Cohen. From the beginning, the company was built on a foundation of social justice, environmental activism, and a commitment to ethical business practices. Ben & Jerry's became known not only for its innovative ice cream flavors but also for its advocacy on issues like climate change, fair trade, and economic equality.

Ultimately, Greenfield’s statement highlights a critical distinction between traditional business models and the values-driven approach that Ben & Jerry’s has championed. By emphasizing sustainability and ethical business practices, Greenfield argues that it is possible to run a successful business that creates profits while simultaneously benefiting society and the environment. This approach has inspired other companies to integrate similar values into their business strategies.