Businesses typically look at issues like price, quality, time of delivery. They don't often think about social and environmental impact because they're focused on their financial bottom line.

In this quote, Jerry Greenfield addresses the common mindset of businesses, which typically prioritize price, quality, and delivery time when making decisions. These factors are critical for maintaining profitability and competitive advantage. However, Greenfield points out that many businesses fail to consider the broader social and environmental impact of their operations, as they are primarily focused on their financial bottom line. This emphasis on short-term gains often overshadows the long-term consequences of business practices on society and the environment.

Greenfield's statement underscores a major challenge in the modern business world: balancing economic goals with social responsibility and environmental sustainability. While businesses are under pressure to deliver products quickly and affordably, the environmental and social implications of their actions—such as pollution, resource depletion, and exploitation—often take a backseat. Greenfield suggests that corporate responsibility is an aspect that needs more attention in business decision-making.

The origin of this quote comes from Greenfield’s work with Ben & Jerry's, the ice cream company he co-founded. Ben & Jerry’s has long been known for its commitment to social and environmental causes, making Greenfield a vocal advocate for corporate social responsibility (CSR). His view contrasts with the more traditional approach of businesses that treat profits and sustainability as separate, often incompatible, objectives.

Ultimately, Greenfield’s message calls for a shift in how businesses view their role in the world. He advocates for companies to think beyond their financial objectives and incorporate ethical considerations into their decision-making. This perspective challenges businesses to rethink their impact on society and the environment, ultimately encouraging more responsible and sustainable practices.