Business can be a source of progressive change.

This quote by Jerry Greenfield highlights the powerful role that business can play in driving progressive change within society. When he says, “Business can be a source of progressive change,” Greenfield is challenging the traditional view that business exists solely for profit. Instead, he asserts that companies have the ability—and responsibility—to promote social, economic, and environmental improvements. In this view, business becomes a platform not just for commerce, but for conscious leadership and community impact.

Greenfield’s message emphasizes that with influence and resources, businesses can address issues such as inequality, climate change, and ethical labor practices. Rather than being passive participants in society, businesses can be active agents of positive transformation, aligning their operations and values with the needs of people and the planet. This quote reflects a broader movement toward corporate social responsibility and ethical entrepreneurship.

The origin of this quote lies in Jerry Greenfield’s legacy as co-founder of Ben & Jerry’s, the iconic ice cream company known not only for its creative flavors but also its strong stance on social justice. Greenfield and his partner, Ben Cohen, built their brand on the belief that business should serve both shareholders and society. Their activism and corporate practices have made Ben & Jerry’s a symbol of how companies can combine success with purpose.

Ultimately, Greenfield’s quote is a call to reimagine capitalism as a force for good. It encourages entrepreneurs and corporations to view their platforms as tools for building a better world, proving that profits and principles don’t have to be at odds. In doing so, he redefines the potential of business—not just as an engine of growth, but as a powerful driver of progressive change.