We've created a tenfold core value protocol to make sure that we don't fall into an 'empire' attitude.

The quote by Joel Salatin highlights the importance of maintaining a grounded and humble attitude in business or organizational growth. By creating a tenfold core value protocol, Salatin emphasizes the need for clear principles that prevent the development of an “empire” attitude—a mindset characterized by arrogance, greed, or detachment from core values. This approach ensures that success doesn’t lead to losing sight of foundational ethics and humility.

The origin of this quote comes from Salatin’s experience as a farmer and advocate for sustainable agriculture and responsible business practices. Known for his innovative yet ethical approach, he underscores the significance of building organizations based on strong values. His protocol serves as a tool to keep the focus on purpose and community rather than power or dominance.

This quote resonates because it speaks to the dangers of allowing success to foster a negative attitude that can harm relationships and integrity. Salatin’s message encourages constant reflection and adherence to core values as a way to maintain authenticity and balance. It serves as a reminder that true leadership is about stewardship, not empire-building.

In summary, Joel Salatin’s quote stresses the role of clear core values in avoiding an empire attitude. It champions humility and ethical commitment as essential to sustainable success, encouraging organizations to stay true to their principles even as they grow.