The best design work is really done when you spend more time with people, when you have the opportunity to be of the same mindset and the same incentives as the founder of the business.

The quote by Yves Behar — "The best design work is really done when you spend more time with people, when you have the opportunity to be of the same mindset and the same incentives as the founder of the business." — emphasizes the importance of collaboration, shared vision, and alignment in the design process. Behar suggests that great design emerges when designers deeply understand and connect with the people behind the business, sharing their goals and motivations. This alignment fosters creativity and produces solutions that truly reflect the founder’s vision and the company's values.

The origin of this quote comes from Yves Behar, a renowned industrial designer and entrepreneur known for his human-centered and innovative design approach. Throughout his career, Behar has worked closely with startup founders and companies to ensure that the design process is deeply integrated with the core mission and business objectives. His insight reflects the belief that design is not just about aesthetics but about solving real problems in ways that resonate with the company’s purpose.

This quote also highlights the value of empathy and communication in creative work. Spending time with founders allows designers to grasp the nuances of the business and market, leading to more effective and meaningful design outcomes. Behar’s words remind us that successful design requires more than technical skill—it requires a genuine connection to the people and vision driving the business.

In summary, Yves Behar’s quote underscores the power of shared mindset and collaboration between designers and business founders. It suggests that the best design work comes from understanding and aligning with the core incentives and values of the business, creating solutions that are both innovative and authentic.