Design certainly has a cosmetic, aesthetic aim. It always aims at making things beautiful. But relevance is just as important. I often say, 'If it isn't ethical, it can't be beautiful. But if it isn't beautiful, it probably shouldn't be at all.'

In this quote, Yves Behar, a renowned industrial designer, discusses the dual role of design—both its aesthetic and functional purposes. He acknowledges that design inherently aims to create beauty, but emphasizes that relevance is just as crucial. Behar argues that design should not only be visually appealing but also serve a meaningful purpose and contribute positively to society. This balance between beauty and functionality is at the core of his design philosophy.

Behar takes this idea further by asserting that ethics plays a fundamental role in design. He says, "If it isn't ethical, it can't be beautiful," highlighting that true beauty in design must align with moral principles and social responsibility. This reflects his belief that design should have a positive impact on the world, whether it’s in terms of sustainability, accessibility, or social good. The quote underscores his commitment to creating designs that not only look good but also contribute positively to society.

The second part of the quote, "if it isn't beautiful, it probably shouldn't be at all," suggests that design must always strive for a level of aesthetic appeal. Behar emphasizes that, while functionality and ethics are crucial, beauty should never be overlooked. He believes that well-designed objects should resonate emotionally and visually with users, ensuring that form and function are inextricably linked.

Ultimately, Behar’s statement presents a comprehensive view of what makes design truly successful. It must be both beautiful and relevant, with an ethical foundation that ensures its positive impact on society. For Behar, the relationship between these elements is key to creating designs that are not only visually pleasing but also meaningful and responsible.