I wanted to be a writer as a teen... so storytelling was my first love. In my late teens, design became an obsession as I realized that I could express myself through the medium. Much later, when I founded Fuseproject in 1999, our slogan became 'design brings stories to life.'

In this quote, Yves Behar, a renowned industrial designer, reflects on the evolution of his career and creative passions. He starts by acknowledging that as a teen, he aspired to be a writer, with storytelling being his first creative love. This reveals that his initial interest was in the power of narrative, where he sought to communicate ideas and emotions through words. Over time, however, his focus shifted to design, which he came to view as another form of expression, one that allowed him to communicate visually and tangibly.

Behar describes how, in his late teens, he developed a deep obsession with design as a way to convey his ideas. The realization that design could be a medium for self-expression marked a pivotal moment in his life, showing how his creative journey evolved from the written word to visual and product design. This transition demonstrates his belief that design and storytelling are interconnected, both of which are vehicles for conveying meaning and emotion.

In 1999, when Behar founded Fuseproject, his company’s slogan, "design brings stories to life," became a reflection of his creative philosophy. This statement underscores his belief that design is not just about creating aesthetically pleasing objects but about giving form to ideas and narratives. For Behar, every design project is an opportunity to tell a story, whether through a product’s functionality, aesthetic appeal, or how it interacts with the user’s experience.

Ultimately, Behar’s words show the deep connection between his early love for storytelling and his later work in design. He sees design as a natural evolution of his desire to communicate stories, now through the lens of objects and experiences. His approach emphasizes that design should not only serve functional purposes but also enrich the emotional and narrative experience, making products resonate on a deeper level with their users.