Design is a tool that either allows us to create new markets or disrupt existing ones.

Yves Behar’s quote, "Design is a tool that either allows us to create new markets or disrupt existing ones," highlights the transformative potential of design in the business world. Behar suggests that design is not just an aesthetic consideration, but a strategic tool that can drive innovation and market evolution. By using design effectively, companies can either create entirely new industries or disrupt established ones, challenging traditional business models and consumer behaviors.

The concept of creating new markets refers to how design can give rise to groundbreaking products or services that meet previously unaddressed needs. By introducing innovative solutions, design can open up new opportunities for businesses and consumers alike. On the other hand, disruption occurs when design challenges existing norms and forces established companies to adapt or risk obsolescence. In this sense, design is a catalyst for change, either by introducing something novel or by redefining how things are done in an existing market.

Behar’s quote reflects his deep understanding of the relationship between innovation and design. As a designer, he has seen firsthand how thoughtful design can revolutionize industries. His perspective suggests that design has the power to not only influence the appearance of products but also to shape the future of entire industries, from technology to consumer goods. Whether it’s creating new opportunities or challenging the status quo, design plays a central role in driving business success.

The origin of this quote is rooted in Behar’s career as a designer, where he has been involved in creating products that have disrupted markets or created entirely new ones. He has worked with companies like Jawbone and Fuseproject, where design has been integral to innovation. Behar’s insight emphasizes the strategic importance of design in shaping business landscapes, making it a critical tool for any company looking to stay ahead of the curve.