My mantra is: 'Good design accelerates the adoption of new ideas.'

In this quote, Yves Behar, a renowned industrial designer, outlines his mantra—the belief that good design plays a crucial role in accelerating the adoption of new ideas. Behar suggests that design is not just about creating visually appealing products, but about making innovative ideas more accessible and easier for people to understand and embrace. He sees design as a bridge between creativity and practicality, helping to communicate new concepts in a way that resonates with users and encourages them to adopt these ideas.

Behar's emphasis on good design highlights its importance in shaping how people interact with technology, products, or services. He believes that well-executed design can simplify complex concepts, making them more intuitive and user-friendly. By doing so, it helps overcome resistance to change and fosters a faster acceptance of innovation in various fields, whether in technology, consumer goods, or sustainability.

The quote also speaks to the power of design to influence behavior and culture. By focusing on how design can facilitate the adoption of new ideas, Behar highlights the transformative potential of design in shaping societal norms and advancing progress. Whether it’s introducing sustainable products or cutting-edge technologies, design is often the key factor in making these innovations feel accessible and desirable to the public.

Ultimately, Behar’s mantra underscores his belief in the vital role of design as a tool for progress. It suggests that good design doesn’t just make things look better—it drives change, encourages new ways of thinking, and helps bring ideas to life by making them approachable and practical.