Pixar is not about computers, it's about people.

John Lasseter’s quote emphasizes that Pixar is not defined by its use of computers or cutting-edge technology, but rather by the creativity and vision of the people who work there. While computer animation and technology play an essential role in the creation of Pixar’s films, Lasseter stresses that the company’s success is built on the talent, ideas, and collaborative effort of its artists, animators, and storytellers. For him, the human element—creativity and imagination—is what truly drives Pixar’s innovative and beloved films.

Lasseter’s statement is a reminder that even in the tech-driven world of animation and film production, the people behind the scenes are the ones who bring stories to life. The technology used at Pixar is a tool, not the core focus, and the real magic happens when people combine their artistic abilities with those tools. The process of creating animation, characters, and compelling narratives is deeply rooted in human ingenuity, not just the sophistication of the software.

By highlighting that Pixar is “about people,” Lasseter is also acknowledging the collaborative nature of the studio’s work. Pixar’s success relies on a team of highly skilled individuals working together to create groundbreaking animated films. It’s not about the individual components—whether they be the computers or the special effects—but rather the collective spirit of innovation and storytelling that drives the company forward.

John Lasseter, a key figure in the founding and success of Pixar Animation Studios, is known for his visionary approach to animation and his belief in the power of collaboration and creativity. His quote reflects his perspective on what has made Pixar a leader in the animation industry: not just the technology, but the passionate people behind it. This philosophy has been central to the studio’s ability to create films that resonate with audiences of all ages.