There's something unique about the United States, a sense of individual rights and freedoms, and a sense of social and civic responsibility that we contributed to so much of the world. We lost that mission in the 1980s and 1990s, when we entered a gilded age, and the culture of individualism became a culture of avarice.

There's something unique about the United
There's something unique about the United
There's something unique about the United States, a sense of individual rights and freedoms, and a sense of social and civic responsibility that we contributed to so much of the world. We lost that mission in the 1980s and 1990s, when we entered a gilded age, and the culture of individualism became a culture of avarice.
There's something unique about the United
There's something unique about the United States, a sense of individual rights and freedoms, and a sense of social and civic responsibility that we contributed to so much of the world. We lost that mission in the 1980s and 1990s, when we entered a gilded age, and the culture of individualism became a culture of avarice.
There's something unique about the United
There's something unique about the United States, a sense of individual rights and freedoms, and a sense of social and civic responsibility that we contributed to so much of the world. We lost that mission in the 1980s and 1990s, when we entered a gilded age, and the culture of individualism became a culture of avarice.
There's something unique about the United
There's something unique about the United States, a sense of individual rights and freedoms, and a sense of social and civic responsibility that we contributed to so much of the world. We lost that mission in the 1980s and 1990s, when we entered a gilded age, and the culture of individualism became a culture of avarice.
There's something unique about the United
There's something unique about the United States, a sense of individual rights and freedoms, and a sense of social and civic responsibility that we contributed to so much of the world. We lost that mission in the 1980s and 1990s, when we entered a gilded age, and the culture of individualism became a culture of avarice.
There's something unique about the United
There's something unique about the United
There's something unique about the United
There's something unique about the United
There's something unique about the United
There's something unique about the United

In this quote, George Hickenlooper reflects on the unique values of the United States, particularly its emphasis on individual rights and freedoms, as well as a strong sense of social and civic responsibility. He suggests that these values were integral to the country's identity and had a significant influence on the world. However, Hickenlooper argues that this sense of purpose, this "mission," was lost during the 1980s and 1990s, when the U.S. entered what he refers to as a gilded age, marked by growing materialism and consumerism.

Hickenlooper critiques the shift from a culture that valued individualism as a force for personal and social responsibility to a more self-serving and profit-driven culture of avarice. In his view, the focus on personal freedom and opportunity gave way to an era where the pursuit of wealth and greed became the dominant values. This period saw a rise in corporate power, economic inequality, and a decrease in the collective sense of social responsibility, which had once been a cornerstone of the American ethos.

The quote also highlights the cultural shift from idealism to materialism. The gilded age Hickenlooper refers to was characterized by rapid economic growth and the flourishing of wealth for a select few, while others were left behind. This era, particularly in the 1980s and 1990s, emphasized individual success at the expense of community welfare, leading to a disconnect between personal ambition and broader societal well-being.

Ultimately, Hickenlooper’s quote serves as a critique of how the pursuit of individualism can be corrupted when it becomes overly focused on greed and self-interest. He calls for a return to the mission of the United States, where individual rights and freedoms are balanced with a strong sense of social responsibility, urging the nation to reclaim its earlier values of civic engagement and a commitment to the greater good.

George Hickenlooper
George Hickenlooper

American - Director May 25, 1963 - October 29, 2010

Have 6 Comment There's something unique about the United

KTNguyen Khanh Truong

Hickenlooper’s quote makes me think about the broader implications of American influence. If we once exported democratic ideals and civic values, what are we exporting now—consumerism, social media addiction, polarization? The idea that we’ve drifted from a mission is powerful, but it begs the question: was that mission ever fully realized, or just aspirational? And if it was real, can we reclaim it without fundamentally rethinking our economic priorities?

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BHPhung Thi Bich Hien

While I understand the critique of the 1980s and 1990s as a turn toward greed, I wonder if that shift started even earlier, maybe post-WWII with the rise of consumerism. Or perhaps this is a cyclical pattern—periods of idealism followed by periods of self-interest. If that’s true, are we overdue for a cultural correction toward more communal values? And who leads that charge—government, education, or individuals themselves?

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TTam

I appreciate the way this quote draws attention to the dual nature of American identity—freedom and responsibility. It’s easy to celebrate liberty, but harder to accept the obligations that come with it. Do you think our modern culture encourages people to see themselves as part of a larger community, or mostly as isolated agents of personal gain? Maybe the real question is how we redefine success to include moral and civic engagement.

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BLDuong Bich Ly

This quote strikes a chord with me, especially in how it critiques the transformation of individualism into greed. But I’m left asking—what role did media and consumer culture play in reinforcing that shift? If people began equating freedom with wealth and consumption, how can we reintroduce the value of civic duty and collective good? Is it even possible in our current digital, hyper-individualized world to rebuild that lost sense of mission?

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DNViet Dung Nguyen

I find this statement compelling but also a bit oversimplified. Was the shift to avarice really a cultural choice, or more a product of political and economic policy? Deregulation, trickle-down economics, and corporate consolidation all played huge roles in shaping the 'gilded' mindset of the 1980s and 1990s. So is this about culture or structure—or both? And if we lost a mission, how do we recover it in today’s divided society?

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