'Iraivi' is about women, men, and their priorities. It talks about women's freedom, how men look at it, and how women use it. It's neither preachy, nor is it about women's empowerment.

The quote by Karthik Subbaraj explains the central theme of his film Iraivi, which delves into the complex dynamics between women and men and the evolving nature of their priorities. Subbaraj emphasizes that the film explores women's freedom, shedding light on how men perceive it and how women themselves navigate and utilize this freedom in their lives. The film is not intended to be preachy or overly focused on the concept of women's empowerment but instead aims to offer a nuanced portrayal of relationships, social norms, and personal agency.

Subbaraj’s statement suggests that Iraivi is more about exploring the emotional and societal implications of freedom and choice rather than pushing a singular agenda. By acknowledging both men’s perspectives on women’s freedom and women’s own usage of it, the film presents a balanced view of gender dynamics. It invites viewers to reflect on how cultural and personal factors shape the way men and women relate to each other, without coming across as a moralistic or overtly political narrative.

The origin of this quote is rooted in Karthik Subbaraj's career as a filmmaker, known for his bold storytelling and exploration of complex social themes. Iraivi (meaning "Goddess" in Tamil) is one of Subbaraj's works that captures his interest in the intricacies of human relationships and the portrayal of real-life challenges. Subbaraj is known for his ability to portray gritty and realistic narratives, and Iraivi is no exception, offering an insightful look at the lives of both men and women.

Ultimately, Subbaraj’s quote highlights the importance of balance and nuance in storytelling. Rather than simply advocating for a specific cause, Iraivi focuses on the broader themes of freedom, choice, and understanding in the context of gender relationships. It serves as a thought-provoking exploration of how both men and women grapple with their respective roles in society and how they confront and adapt to changing dynamics.