If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch.

In this quote, Marshall McLuhan, a Canadian philosopher and media theorist, compares two distinct periods in history to highlight the shift in societal focus and concerns. He suggests that the nineteenth century was characterized by the influence of the editorial chair, symbolizing the importance of written communication, publishing, and the editorial process in shaping public discourse and opinion. In contrast, McLuhan claims that the twentieth century—his contemporary era—can be seen as the age of the psychiatrist's couch, representing a societal shift toward psychology, mental health, and the exploration of the inner workings of the mind.

McLuhan’s statement reflects his broader theory that media and technology shape the way society functions and thinks. He suggests that as society progressed, particularly in the modern era, there was a growing focus on understanding the human psyche and individual well-being. The psychiatrist's couch becomes a metaphor for the increasing cultural obsession with personal introspection, therapy, and the exploration of mental health, in contrast to the more external focus on societal and collective issues seen in the previous century.

The origin of this quote stems from McLuhan’s studies of the impact of media on human consciousness and behavior. His work, particularly his famous concepts of the global village and the medium is the message, explored how technological advances—like print, radio, and television—altered society. McLuhan believed that the shift from print-based media to more visually-oriented and psychologically-inclined forms of communication was central to understanding the changes in societal dynamics.

Ultimately, McLuhan’s words underscore the evolving nature of societal focus, from a time when the external world and communication played the central role in shaping society, to an era increasingly concerned with psychological well-being and self-exploration. His insight draws attention to the growing influence of mental health in contemporary culture and how society's understanding of the self and personal identity has shifted in response to modern challenges.