I started a college campus-based nonprofit in June 2012 called Turning Point U.S.A. to target millennials in college. Our mission was to create a powerful conservative grassroots activist network on campuses and identify, educate, train and organize students to promote the principles of freedom, free markets and limited government.

In this quote, Charlie Kirk describes the origin and mission of the college campus-based nonprofit he founded in June 2012, called Turning Point U.S.A. The organization was specifically created to engage with millennials in college, aiming to reach a younger demographic and introduce them to conservative principles. Kirk highlights that the goal of the nonprofit was not only to raise awareness but to actively organize and mobilize college students to become grassroots activists who could champion political ideas that align with freedom, free markets, and limited government.

Kirk outlines the key objectives of Turning Point U.S.A., which were to identify, educate, train, and organize students. By focusing on these four areas, the organization sought to create a network of informed and engaged activists who could promote conservative values within college communities. The emphasis on education and training reflects a long-term vision of empowering students to advocate for their beliefs, equipping them with the knowledge and skills necessary for effective activism.

The focus on freedom, free markets, and limited government reveals the ideological foundation of Turning Point U.S.A. These principles align with a classic conservative platform that values individual liberty, economic freedom, and a restrained role for government in the lives of citizens. By targeting college students, Kirk aimed to shape the next generation of leaders who would carry these values forward and influence future political discourse.

Ultimately, the quote provides insight into Kirk’s mission to create a conservative movement on college campuses, emphasizing the importance of youth involvement in political activism. His efforts to foster a strong, ideologically grounded network of students reflect his belief that the future of American politics relies on engaging young people and encouraging them to advocate for their principles in an informed and organized manner.