Focus on your product. A lot of people focus on the name of their brand or the legal aspects, but it's more important to create your product. It's why people join. It's your vision. Without your product, nothing is going to happen.

Payal Kadakia’s quote emphasizes the importance of focusing on the product itself rather than getting distracted by external factors such as the name of the brand or legal aspects. She argues that while branding and legal considerations are important, the core of any successful business is the product. The product is the driving force behind the company's vision and the primary reason why customers will engage with the brand. Without a strong, valuable product, no amount of branding or legal protection will sustain a business in the long run.

Kadakia’s words suggest that a company’s vision should center around the creation and quality of the product. It’s the product that attracts people, drives engagement, and ultimately leads to success. This aligns with the principle that a business should prioritize innovation and delivering value to its customers, which will then build the foundation for everything else, including the brand and legal framework.

The quote also speaks to a broader philosophy that often gets overlooked in entrepreneurial discussions: the idea that the product is the heart of any enterprise. By focusing on the product first, entrepreneurs can ensure they are meeting the needs of their audience and creating something that has inherent value. Once the product is solid, other aspects, such as branding and legalities, can be more effectively developed to support it.

Kadakia’s statement likely comes from her own experiences as an entrepreneur and the founder of ClassPass, where she successfully created a product that revolutionized the fitness industry. Her insight underscores a key lesson for entrepreneurs: product development should always be the starting point, as it is the foundation on which everything else will be built.