You've got to change incentives for good behavior as opposed to just disincentivizing bad behavior.

The quote "You've got to change incentives for good behavior as opposed to just disincentivizing bad behavior." by Gavin Newsom highlights the importance of positive reinforcement over merely punishing negative actions. Newsom stresses that encouraging good behavior through rewards or benefits is often more effective than simply trying to discourage bad behavior through penalties or restrictions. This approach focuses on creating a system where positive actions are actively promoted and valued.

The origin of this quote reflects Newsom’s experience in political leadership, where crafting policies that motivate people constructively is crucial. As a governor and public official, he has seen that sustainable change often comes from providing the right incentives that encourage individuals and communities to make better choices willingly, rather than just reacting out of fear or avoidance of punishment.

This quote also touches on a broader psychological principle: people respond better when they feel motivated and appreciated, rather than controlled or restricted. By changing the way incentives work, governments, organizations, and individuals can foster environments that support long-term positive behavior and growth.

In essence, Newsom’s message is a call for smarter, more compassionate strategies in managing behavior—whether in policy, education, or everyday life—highlighting that fostering good behavior proactively often leads to more effective and lasting results than solely focusing on deterrence.