We want the digital world to bend to your physical life, your real emotional life as a person, and we don't want you to bend to computers.

Rony Abovitz’s quote speaks to the idea that technology should serve the needs of human beings, rather than the other way around. He emphasizes that the digital world should adapt to the physical life and emotional well-being of individuals, not force people to adjust their lives to fit the constraints of technology. In other words, technology should enhance human experience, not diminish it.

The origin of this perspective lies in Abovitz's work as the founder of Magic Leap, a company focused on augmented reality (AR). His vision is rooted in a desire to create technologies that blend seamlessly into the real world, respecting and enhancing the emotional and physical needs of people rather than overwhelming them with complex or intrusive interfaces. Abovitz’s philosophy reflects a broader conversation in tech about creating more human-centered innovations.

In a time when technology and computers often dominate our lives, this quote underscores the importance of balancing the two. Many individuals feel overwhelmed by the constant presence of digital devices, which can disrupt their personal lives and emotional health. Abovitz’s words are a call to ensure that the digital realm supports and aligns with the human experience, not the other way around.

Finally, Abovitz’s statement points to a future where technology complements and enriches life without taking over. His vision advocates for a world where people remain at the center of innovation, with technology designed to empower rather than control, and where emotional well-being is prioritized alongside digital advancements.