The democratic system is challenged by the failure in television because our evening news programmes have gone for an attempt to entertain as much as to inform in the desperate fight for ratings.

In this quote, Walter Cronkite critiques the way television has evolved, especially in relation to news programs. He argues that the democratic system is threatened because television news no longer serves purely as an informative tool but has instead shifted its focus to entertainment. This shift, according to Cronkite, is driven by the pressure to gain higher ratings, which compromises the integrity and purpose of the news.

Cronkite suggests that in the pursuit of viewership and profit, television networks have blurred the line between news and entertainment, turning serious topics into spectacles. This, he believes, undermines the role of the media in a democracy, which should be about providing the public with accurate, informative content rather than sensationalized entertainment that appeals to emotions or desires for excitement.

The quote also points to the tension between informing the public and catering to an audience’s demand for something that is easier to consume or more dramatic. This shift has consequences for how citizens engage with important issues, potentially leading to a less informed public and a weakened democracy. Cronkite’s words serve as a cautionary reflection on how media plays a central role in shaping public discourse and opinion.

Ultimately, Walter Cronkite highlights how the pressures of commercialism and entertainment can distort the critical function of journalism, which should prioritize truth, integrity, and public service over ratings. His critique underscores the importance of responsible media in maintaining a healthy, informed democratic society.