Remember the two benefits of failure. First, if you do fail, you learn what doesn't work; and second, the failure gives you the opportunity to try a new approach.

The quote by Roger von Oech offers a constructive perspective on failure, highlighting two key benefits of experiencing setbacks. First, he suggests that failure is valuable because it teaches us what doesn’t work. By failing, we gain insight into the aspects of a plan or idea that are flawed, allowing us to eliminate those mistakes and refine our approach. This learning process is an essential part of growth and problem-solving.

The second benefit von Oech points out is that failure creates an opportunity to try a new approach. When one method doesn't yield results, failure opens the door to creativity and innovation, prompting us to think outside the box and explore alternative solutions. Failure, in this context, is not an endpoint but a stepping stone that encourages us to be more resourceful and adaptable in the face of challenges.

Roger von Oech, a creative thinking expert and author, is known for his work on innovation and problem-solving. His writings often explore how to break free from conventional thinking and unlock creativity. This quote reflects his belief that failure is not something to fear, but rather an essential part of the creative process, one that can lead to better ideas and discoveries.

Ultimately, von Oech’s quote encourages us to view failure not as a setback but as a valuable tool for learning and growth. It reminds us that failure is a natural part of the journey toward success, and that every failure carries the potential for new opportunities and solutions.