Not only have computers changed the way we think, they've also discovered what makes humans think - or think we're thinking. At least enough to predict and even influence it.

The quote "Not only have computers changed the way we think, they've also discovered what makes humans think – or think we're thinking. At least enough to predict and even influence it" by Douglas Rushkoff delves into the impact of technology on human cognition and behavior. Rushkoff, a media theorist and author, suggests that computers and algorithms have not only altered how we process information but have also gained insights into the very mechanisms of human thought. The idea that computers can predict or even influence our thinking is a commentary on the growing role of artificial intelligence (AI) and machine learning in shaping human decisions.

Rushkoff is pointing to the increasing sophistication of computers in understanding and predicting human behavior. Algorithms can now analyze vast amounts of data, from personal preferences to social interactions, and use this information to influence decisions. This includes the way we think about products, news, and even social relationships, often without us realizing it. The phrase "or think we're thinking" reflects the subtlety with which technology manipulates our thought processes, making us believe we are in control when, in fact, our thoughts might be shaped by unseen forces.

The origin of this quote is rooted in Rushkoff's work on the effects of media and technology on modern society. As someone who has written extensively about digital culture, Rushkoff has often emphasized the hidden power of technology in shaping human behavior. This quote is a critique of how computers and AI are not only altering the way we think but also infiltrating our mental processes in ways we may not fully understand or control.

Ultimately, this quote serves as a warning about the influence of technology on our cognitive autonomy. While computers and AI can provide convenience and efficiency, they also have the power to predict and shape our thoughts, actions, and decisions in ways that may limit our freedom of thought. Rushkoff highlights the growing need for awareness and critical thinking as technology continues to advance and play an increasingly central role in our lives.