Every company that made computers when we started the Mac, they're all gone.

Phil Schiller’s quote reflects on the rapid evolution of the technology industry and how the landscape has changed since the launch of the Mac. He points out that many of the companies that were once competitors or players in the computer market during the early days of the Mac's introduction are no longer around. This highlights the competitive nature and instability within the tech world, where only the most innovative and adaptable companies survive.

Schiller’s statement specifically references the rise of Apple and its success in dominating the market, particularly with the Mac, which set new standards in personal computing. At the time, there were several major companies in the industry, but over the years, many either failed to innovate or couldn’t keep up with the rapid pace of technological advancements. As a result, those companies disappeared, while Apple continued to thrive and redefine the tech landscape.

The quote also speaks to the power of innovation and the ability of a company like Apple to not only survive but to lead the industry. By focusing on design, user experience, and technology integration, Apple was able to carve out a dominant position in the market, while others failed to adapt or evolve in the same way.

In essence, Schiller's comment reflects both the transience of many tech companies and the enduring legacy of Apple, particularly through its Mac line, which reshaped the computer industry. It serves as a reminder of how quickly technology evolves and how companies must remain flexible and innovative to stay relevant in an ever-changing market.