Jochen Zeitz

Jochen Zeitz (born April 6, 1963 in Mannheim, Germany) is a celebrated businessman, author, and sustainability champion. He became the youngest CEO of a public German company in 1993 when he took the helm at Puma, guiding the brand—from near-bankruptcy to a global sports-fashion powerhouse within a decade. Later, he served as Chief Sustainability Officer at Kering, and most recently led Harley‑Davidson, where he drove innovation including the rollout of its electric LiveWire motorcycle +13+13QuoteTab+13.

Throughout his career, Zeitz has linked profit with purpose, advocating that business should be a force for good. He co-founded The B Team alongside Richard Branson and founded the Zeitz Foundation, supporting sustainable projects that balance conservation, community development, culture, and commerce. He also spearheaded the Environmental Profit & Loss (EP&L) model to assign economic value to environmental impact—an approach pioneering holistic corporate stewardship +1WIRED+1.

Reflecting his ethos, here are some inspired quotes by Jochen Zeitz:

“Sustainability is no longer about doing less harm. It's about doing more good.” +15Quotesia+15What Should I Read Next+15

“Be curious enough to keep an open mind to what's happening around you in society. You can look at yourself and the world at the same time.” AllGreatQuotes+3Quotesia+3+3

“If we look at pricing holistically, we'll create a more solid business.” BrainyQuote+4Quotesia+4+4