We should bring in an environmental attitude, and I think luxury should automatically be about sustainability and quality.

The quote by Jochen Zeitz emphasizes the need to integrate an environmental attitude into the concept of luxury, suggesting that true luxury today should be defined by sustainability and quality rather than excess or superficial indulgence. Zeitz advocates for a shift in mindset where environmental responsibility becomes a core value in the production and consumption of luxury goods, reflecting a growing awareness of the impact of human activities on the planet.

The origin of this quote comes from Zeitz’s work as a business leader and sustainability advocate, particularly known for his role in transforming luxury brands to embrace eco-friendly practices. His perspective highlights the evolving expectations of consumers and industries, where high-end products are increasingly judged not only by their craftsmanship but also by their environmental footprint. Zeitz’s message aligns with a broader movement towards more conscious and ethical consumption.

By stating that luxury should be "automatically about sustainability and quality," Zeitz underscores the idea that these attributes should no longer be optional but fundamental to what luxury means. This calls for a redefinition of luxury, where long-lasting, responsibly made products take precedence over short-term trends or wasteful production. It reflects a vision of luxury that respects both people and the planet.

In summary, Jochen Zeitz’s quote encourages adopting an environmental attitude as central to luxury, linking it with sustainability and enduring quality. It advocates for a future where luxury goods contribute positively to the environment while maintaining the highest standards of craftsmanship.