Wherever you are, design your life. Live the values of your generation.

Don Tapscott’s quote, "Wherever you are, design your life. Live the values of your generation," emphasizes the importance of actively shaping one’s own existence and aligning personal choices with the evolving values of the time. Tapscott encourages individuals to take control of their lives, to be intentional about how they live, and to reflect the principles and ideals of their generation. This is a call for people to be proactive in designing not just their careers or circumstances, but their entire lives, ensuring they live authentically according to contemporary beliefs and ideals.

The phrase "design your life" suggests that life is not something to simply endure or passively experience but something to actively shape, much like one would approach a project with careful planning and creativity. This mindset encourages individuals to make deliberate choices that align with their personal goals, values, and purpose. Tapscott’s use of the word design emphasizes a structured approach, where personal growth and life satisfaction are achieved by thoughtful decisions and actions.

The call to "live the values of your generation" underscores the significance of being attuned to the evolving cultural, social, and ethical values that define each era. Tapscott suggests that one should not only embrace these values but also let them guide their actions, ensuring they are contributing positively to society and the world around them. This could relate to principles such as innovation, sustainability, diversity, or social responsibility, values that have become increasingly important in recent decades.

Originating from Tapscott’s work as a thought leader on technology, innovation, and generational change, this quote reflects his belief in the power of individual agency and collective progress. Tapscott, known for his focus on the digital age and its impact on society, encourages a forward-thinking approach to life, where people not only adapt to change but actively shape it according to the principles that define their time.