We want to find a way to be an environmental leader in motor sports, as well as in sports in general.

In this quote, Brian France, the former CEO of NASCAR, discusses his goal of making the sport a leader in environmental sustainability. He emphasizes the importance of integrating environmental responsibility into motor sports, which are traditionally associated with high fuel consumption and significant environmental impacts. France envisions NASCAR and other sports adopting practices that reduce their environmental footprint, positioning the industry as a proactive force in addressing environmental issues.

France's statement reflects a shift in the sports industry, where many organizations have begun to acknowledge the need for sustainable practices. In the case of motor sports, this could involve adopting greener technologies, such as alternative fuels, improving energy efficiency, and reducing emissions. His quote highlights a commitment to not only addressing the environmental challenges associated with motor sports but also setting an example for other industries to follow.

The origin of this quote comes from France's leadership in NASCAR, where he had a significant influence on the direction of the sport. Under his guidance, NASCAR explored initiatives to reduce its environmental impact, such as introducing eco-friendly technologies and focusing on sustainability in event planning. France’s broader ambition was to position NASCAR as a modern, forward-thinking organization that could align sports with sustainable goals.

Ultimately, France’s quote represents a call for the sports industry to recognize its role in global environmental challenges. By striving to become an environmental leader, NASCAR and other sports could help to shape a future where sustainability is integrated into all sectors, demonstrating that competitive sports can be part of the solution to environmental concerns.