Transparency, accountability and sustainability have become the slogans of the market leaders. Companies carry out environmental and social audits to court the consumer, and even the bluest chips woo organisations such as Greenpeace and Amnesty.

In this quote, Noreena Hertz highlights how transparency, accountability, and sustainability have become key principles for market leaders in the modern business landscape. These values are no longer just ethical ideals but have been embraced by companies as slogans to enhance their brand image and attract conscious consumers. Hertz points out that many businesses now conduct environmental and social audits to demonstrate their commitment to these ideals, aiming to align themselves with the growing demand for ethical practices in the market.

Hertz also emphasizes how even large, powerful companies—referred to here as "bluest chips"—are now trying to gain the approval of organizations such as Greenpeace and Amnesty. These organizations are typically associated with holding corporations accountable for environmental and human rights abuses, so when major corporations seek their endorsement, it signals a shift towards corporate social responsibility. This strategic move shows that companies are increasingly aware of the need to be seen as responsible and socially conscious to remain competitive and maintain consumer loyalty.

The origin of this quote can be traced to Hertz’s work as an economist and author focused on globalization, corporate behavior, and economic ethics. She has written extensively about how businesses are adapting to global social pressures, and how the increasing demand for ethical consumerism is reshaping corporate practices. Hertz’s observations reflect her critique of the capitalist system and the way companies have started to integrate social and environmental concerns into their strategies.

Ultimately, Hertz’s quote highlights the evolving dynamics of modern capitalism, where businesses are increasingly aligning themselves with values such as sustainability and ethics to appeal to the values of today's more socially conscious consumers. It underscores the growing influence of activist organizations in shaping corporate behavior and the broader movement toward corporate accountability.