There are a few people who are, let's say, personality-challenged, who would like to set up a cult, but in large part they fail due to the innate stroppiness and independence of their fellow pagans.

In this quote, Liz Williams humorously discusses the difficulty some people face when attempting to establish a cult, particularly within communities that value independence and are resistant to conforming to authoritarian structures. She suggests that certain individuals, described as "personality-challenged," may lack the charisma or leadership qualities required to attract and maintain followers. These attempts often fail because the people they target, in this case, fellow pagans, are inherently stroppy—a British term for being argumentative or difficult—and value their independence too much to easily submit to such control.

Williams points out the tension between the independence and non-conformity typically found in communities like paganism, where individuals often pride themselves on their autonomy and personal beliefs. This stroppiness (or rebelliousness) makes it difficult for any leader to impose a strict, controlled structure that is typically seen in more hierarchical or dogmatic groups. Her mention of this cultural trait serves to highlight how certain communities are naturally resistant to manipulation or coercion.

The use of the word cult adds a layer of satire to the quote, emphasizing the often extreme or unrealistic nature of such attempts at control. Cult-like behaviors are often associated with high levels of conformity, which is at odds with the independence and diversity of thought valued by groups like pagans. Williams, with a bit of wit, underscores the difficulty of forcing such rigid structures onto a group of individuals who prioritize freedom of thought and self-expression.

Ultimately, Liz Williams’ quote offers a lighthearted reflection on human nature and the challenges faced by those who attempt to create authoritarian or cult-like groups within communities that are defined by their love for independence and individuality. It speaks to the natural resistance people have to control, especially when their values clash with attempts to limit personal freedom.