The most influential factor in selling a home is always price. Don't build 'wiggle room' into the asking price. There's a price war out there and you have to win it from the get-go.

In this quote, Barbara Corcoran emphasizes that the most crucial factor in selling a home is the price. She argues that setting the right asking price from the beginning is essential to attracting potential buyers. By advising against building "wiggle room" into the asking price, Corcoran suggests that flexibility in pricing can be a disadvantage in a competitive market, where clarity and confidence in pricing are key to drawing interest.

Corcoran highlights that there is a price war in the real estate market, where homes compete for buyers’ attention, and the key to success is winning that battle right from the start. Setting an aggressive or attractive price can help a seller stand out in a crowded market, ensuring that the property gains attention before other homes potentially steal the spotlight. The idea is that, in a market with many options, having a well-priced home can create urgency among buyers and generate a sense of value.

The quote also touches on the psychology of pricing in real estate, where the price can heavily influence a potential buyer's perception of the home. If the price is set too high or has excessive room for negotiation, it might deter buyers from even considering the home. By avoiding unnecessary adjustments or price flexibility, sellers can position themselves as confident and serious, giving buyers a clear expectation of value.

Ultimately, Barbara Corcoran’s advice emphasizes the importance of strategic pricing in the competitive world of real estate. By carefully considering the asking price and avoiding excessive negotiation, sellers can ensure their homes stand out in a price-driven market, maximizing the chances of a successful sale.