Buy with your heart, not your head. You can look at all the aspects that make a purchase practical, but that kind of thinking makes it an investment rather than a home.

In this quote, Barbara Corcoran offers advice about making purchasing decisions, particularly when it comes to buying a home. She suggests that one should "buy with your heart" rather than solely relying on practical or financial considerations. While it’s important to assess a purchase based on its utility and investment value, Corcoran emphasizes that a home should evoke an emotional connection. When you purchase a house based on emotion and what feels right for you personally, it transforms from a mere investment into a true home.

Corcoran’s statement contrasts the practical approach to buying with a more personal and emotional one. The head approach focuses on the logistics, cost, and investment potential of the property, while the heart approach is about finding a space where you feel emotionally connected, where you can envision yourself living and creating memories. By encouraging people to make decisions based on their heart, Corcoran highlights the idea that a home is more than just a financial asset; it’s a place for comfort, security, and emotional fulfillment.

The origin of this quote is rooted in Corcoran’s career as a real estate mogul, where she built her business by understanding both the practical and emotional sides of the real estate market. As someone who has successfully navigated the competitive real estate industry, she knows the importance of both the financial and emotional aspects of purchasing a home. Corcoran’s perspective combines her business savvy with a recognition of the deeper significance of homeownership.

Ultimately, Corcoran’s quote underscores the idea that while practicality is important in making financial decisions, emotion plays a crucial role in finding a place to live. By advising buyers to follow their hearts, she suggests that the true value of a home lies not just in its monetary worth, but in the comfort and personal connection it provides.