So if I want to buy a light in a shop and I don't find a light that I like, I think to myself what would I like? What would I like to buy? Then I started to imagine and design it for myself a lot of the time.

In this quote, Marc Newson, an influential industrial designer, explains his approach to design and his personal process of creating products. He describes how, when he cannot find a product that meets his desires or expectations, he shifts his focus inward and asks himself, "What would I like?" This approach highlights his ability to turn a personal need or dissatisfaction into an opportunity for creative expression. Rather than accepting the limitations of available products, Newson takes it upon himself to imagine and design the item he would want, often translating his own desires into tangible designs.

Newson’s statement reflects his philosophy of innovation and personalization in design. He believes that by starting with his own preferences and needs, he can create products that are not just functional but also aesthetically appealing and unique. This mindset has driven Newson to create a wide range of iconic designs, from furniture to transportation and technology products, that are often characterized by their clean lines, futuristic aesthetics, and thoughtful functionality.

The origin of this quote can be traced to Newson’s own career, which is marked by a commitment to originality and problem-solving. As a designer, Newson has always been driven by a desire to improve existing products and push the boundaries of design. His approach to designing for himself first reflects his deep connection to the process, where his designs are often rooted in his own experiences and needs, rather than being driven solely by market trends or external expectations.

Ultimately, Newson’s words reveal a key aspect of his creative process: the idea that design should be driven by personal vision and desire. His method of imagining and designing products based on what he personally wants ensures that his creations are not only functional but also deeply authentic and innovative, reflecting a genuine connection between the designer and the product.