Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.

In this quote, Frank Luntz, a political consultant and communication expert, critiques the use of think tanks by the Republican Party in shaping their political messages. He claims that these organizations, which are often used to develop policy ideas and messaging strategies, represent a highly undisciplined and ineffective example of communication. Luntz suggests that think tanks, despite their intended purpose of crafting thoughtful, strategic messages, often fail to communicate effectively.

Luntz’s criticism reflects his broader expertise in communication strategy. Throughout his career, he has focused on understanding how language and messaging shape public opinion. In this context, he argues that the think tanks affiliated with the Republican Party, which are meant to generate well-considered policy recommendations, sometimes fall short in their communication efforts. His point is that their messages are often disorganized, lacking the clarity and focus that effective communication requires.

The comment also highlights Luntz's view of messaging as an essential part of political success. As a communications strategist, he believes that clear, coherent, and disciplined messaging is critical for influencing public perception. By criticizing the undisciplined nature of think tanks' output, Luntz is emphasizing the importance of precision and coherence in political messaging to connect with voters and ensure that ideas are conveyed persuasively.

Ultimately, Luntz’s statement underscores his belief in the power of effective communication in shaping political outcomes. While think tanks play a key role in policy development, he suggests that their messaging could be significantly improved if they adopted a more strategic and focused approach to communication.