Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.

In this quote, Frank Luntz draws a distinction between ideology and principle in relation to communication. He suggests that while principle and communication tend to work in harmony, ideology often does not. According to Luntz, principles align with communication because they are grounded in fundamental values or beliefs that can be easily conveyed to others, fostering understanding and collaboration. In contrast, ideologies can be more rigid and divisive, creating a barrier to effective communication.

Luntz's point is that ideology and communication often clash because ideologies are typically based on fixed beliefs that may not be open to dialogue or adaptation. When individuals or groups communicate from an ideological standpoint, their message can become more about defending or promoting a particular view rather than engaging in productive conversation. This makes it difficult to foster mutual understanding, as the communication may be clouded by partisan or biased viewpoints that do not facilitate open discussion.

On the other hand, Luntz suggests that principles work better with communication because they are more universal and flexible. Principles are often tied to shared human values or ethical beliefs, making them easier to communicate across different audiences. Since principles can be expressed in a way that resonates with others' experiences, they allow for greater connection and collaboration, even in situations where opinions may differ.

Ultimately, Luntz's quote underscores the idea that while communication can be a powerful tool for conveying both principles and ideologies, the effectiveness of communication depends largely on the flexibility and openness of the message. Ideology, with its fixed nature, may hinder constructive dialogue, while communication based on principles promotes understanding and unity.