Practice self-awareness, self-evaluation, and self-improvement. If we are aware that our manners - language, behavior, and actions - are measured against our values and principles, we are able to more easily embody the philosophy, leadership is a matter of how to be, not how to do.

The quote by Frances Hesselbein emphasizes the importance of self-awareness, self-evaluation, and self-improvement in effective leadership. Hesselbein argues that leaders must reflect on their own behavior, language, and actions, ensuring they align with their values and principles. Leadership, in this view, is not merely about executing tasks or achieving results—it is about how one conducts oneself and the example one sets for others.

By highlighting the connection between personal conduct and values, Hesselbein underscores that leadership is fundamentally about being rather than doing. Actions and decisions are most effective when they stem from a deep understanding of one’s own character and ethical framework. This perspective shifts the focus from external accomplishments to internal integrity and authenticity, which form the foundation of trust and influence.

The origin of this quote comes from Hesselbein’s work as a leadership expert and former CEO of the Girl Scouts of the USA, where she emphasized values-driven leadership. Her philosophy reflects decades of experience guiding individuals and organizations to develop leaders who lead with principle, character, and self-reflection, rather than relying solely on authority or positional power.

In essence, the quote highlights that true leadership emerges from conscious self-awareness and alignment with one’s core values. Hesselbein encourages leaders to continually evaluate and improve themselves, demonstrating that leadership is about who we are and the example we set, rather than just the tasks we accomplish.