Leadership is a matter of how to be - not how to do it.

The quote by Frances Hesselbein emphasizes that leadership is primarily about character, mindset, and personal qualities rather than merely executing tasks or following procedures. Hesselbein suggests that being an effective leader involves cultivating the right values, attitudes, and ways of relating to others, rather than just knowing the mechanics of management or organizational operations.

By stating that leadership is about “how to be,” Hesselbein highlights the importance of authenticity, integrity, and presence. A leader’s being—how they inspire trust, demonstrate empathy, and model ethical behavior—has a far greater impact than simply directing or instructing others. This perspective underscores that leadership is relational and moral, not just functional or procedural.

The quote also contrasts the difference between technical skill and personal influence. While anyone can learn to do certain leadership tasks, such as planning, delegating, or evaluating performance, true leadership emerges from who a person is—their vision, courage, and ability to motivate and uplift those around them. Hesselbein stresses that this inner development is foundational to sustainable and meaningful leadership.

Originating from Frances Hesselbein, a renowned leadership expert and former CEO of the Girl Scouts of the USA, the quote reflects her lifelong focus on values-driven leadership. Hesselbein advocated for leaders who prioritize ethical standards, personal growth, and the empowerment of others, emphasizing that effective leadership is as much about character and presence as it is about skillful execution.