Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply.

The quote by Steve Jobs speaks to his philosophy of consumer-centered design and the importance of taking responsibility for the entire user experience. Jobs draws a parallel between DNA and a consumer company, suggesting that just as a company must prioritize the individual needs and feedback of its customers, so too must products be designed with the end user in mind. His statement emphasizes that the core of a business or product development should focus on understanding and serving the customer, who ultimately determines the success of the product through their satisfaction and feedback.

Jobs' approach reflects his belief in accountability and quality control. He asserts that if the user experience is not satisfactory, it is the responsibility of the company—specifically those behind the product design and development—to acknowledge and fix it. This philosophy drove Apple's commitment to perfection and innovation in its products, ensuring that every detail, from functionality to design, was meticulously considered to meet the standards expected by users.

The quote also underscores the importance of feedback and the dynamic relationship between a company and its customers. Jobs views the customer's vote, whether positive or negative, as crucial to shaping the direction of the product. By considering every aspect of the customer’s interaction with the product, companies can continuously improve and refine their offerings to meet ever-changing needs and expectations.

Originating from Steve Jobs, the co-founder of Apple, this quote reflects his commitment to innovation and excellence in design, which has been a hallmark of Apple's success. Known for his relentless pursuit of perfection and his focus on the user experience, Jobs emphasized the need to maintain high standards and prioritize customer satisfaction above all else. His belief in taking complete responsibility for the experience users have with products has left a lasting impact on the tech industry and on the way products are developed today.