Maybe at some subconscious level, things are done to upset somebody - part of me continues to see no valid reason for many of the accepted rules of design.

In this quote, David Carson reflects on his unconventional approach to design, suggesting that sometimes his creative choices may intentionally upset or challenge the norms and expectations of the field. He acknowledges that, at a subconscious level, he might create designs that provoke or unsettle the viewer, breaking the boundaries of what is traditionally considered acceptable. Carson, known for his experimental style, often pushed the limits of graphic design to convey meaning and emotion, even if it meant defying established rules.

Carson's statement also expresses his rebellion against the established rules of design that many in the industry follow. By saying, “I continue to see no valid reason for many of the accepted rules,” Carson emphasizes that he questions the conventional norms that guide design. His work often rejected the more rigid, structured aspects of traditional design in favor of a more freeform, expressive approach, which he felt better communicated the intended message or emotional impact.

The quote reflects Carson’s philosophy that creativity and expression should not be constrained by outdated or rigid rules. He believed that design should be more about emotional impact and connection with the audience, rather than adhering strictly to aesthetic principles or technical guidelines. His work, particularly in magazines and advertisements, was revolutionary in how it defied expectations, often using fragmented text, unconventional typography, and chaotic layouts to evoke a stronger emotional response.

The origin of this quote is rooted in David Carson’s career as a graphic designer, where he became famous for his innovative and boundary-pushing designs. His most iconic work was with magazines like Ray Gun, where he transformed the design landscape with his unconventional style. Carson’s critique of traditional rules in design reflects his broader commitment to pushing the limits of what design could achieve, challenging others to think outside the box and embrace experimentation.