'Instagram' is a media company. I think we're about visual media. I explain ourselves as a disruptive entertainment platform that enables communication through visual media. I don't think it's just photos.

In this quote, Kevin Systrom, the co-founder of Instagram, explains his vision for the platform and its evolution beyond being a simple photo-sharing app. He describes Instagram as a media company rather than just a social network, emphasizing its role in the broader landscape of visual media. Systrom positions Instagram as an innovative and disruptive entertainment platform that redefines how people communicate and interact through images and videos, highlighting its impact on modern digital communication.

Systrom's reference to visual media underscores the idea that Instagram's primary function is to facilitate communication through images, videos, and other forms of media that are more engaging and expressive than text alone. By focusing on the visual aspect, Instagram has transformed the way people share moments, tell stories, and connect with others. Systrom sees Instagram as a tool for creativity, allowing users to express themselves visually in a way that transcends traditional text-based communication.

When Systrom mentions that he doesn't think Instagram is just about photos, he points to the broader scope of the platform's potential. While photos are the cornerstone of Instagram, its expansion into videos, stories, reels, and live streaming has made it a multifaceted tool for both personal and professional expression. This expansion reflects Instagram’s adaptability and its ambition to stay at the forefront of the rapidly evolving social media landscape.

Ultimately, Systrom’s quote reflects his vision for Instagram as more than just a social network—it’s a transformative platform that integrates entertainment, communication, and creativity through visual media. His insight speaks to the growing influence of visual content in digital communication and the role of Instagram in shaping how people interact online.