I think that the entertainment industry itself has a history of chasing success. Any time a hit product comes out, all the other companies start chasing after that success and trying to recreate it by putting out similar products.

In this quote, Shigeru Miyamoto, a legendary video game designer, discusses the tendency of the entertainment industry to chase success by replicating hit products. He notes that when a successful product or franchise emerges, other companies quickly try to capitalize on that success by creating similar products in the hope of achieving the same level of popularity. This cycle of imitation leads to a market flooded with similar offerings that may lack originality or long-term appeal.

Miyamoto’s observation points to a common pattern in the entertainment industry, whether it’s in video games, movies, or music. When one product becomes a massive hit, competitors often rush to create something that mirrors the original’s success, rather than innovating or introducing something new. This trend-following approach can often lead to a saturation of the market with derivative products, which may not capture the same magic or lasting appeal of the original.

The quote also reflects Miyamoto’s perspective on the importance of innovation in the entertainment industry. As the creator of iconic games like Super Mario and The Legend of Zelda, Miyamoto has always emphasized the value of originality and creativity in game design. Instead of simply chasing trends, he advocates for thinking outside the box and crafting experiences that stand out for their uniqueness, rather than trying to copy the success of others.

Originating from Shigeru Miyamoto, this quote underscores his philosophy as a pioneer in the gaming industry. His work with Nintendo revolutionized video gaming, and his refusal to simply replicate what works reflects his commitment to creativity and innovation. Miyamoto’s comment highlights the pitfalls of an industry focused solely on chasing success rather than creating groundbreaking new ideas that can lead to sustainable success.