I don't want to get myself in trouble - and I don't think I'm super important or anything - but I think it's so funny that when you look at the business and the way that people make decisions in their lives, whether they're in art or music or they're in industry, they forget that being unique is the answer.

In this quote, Justin Vernon reflects on the tendency of people in various fields, such as art, music, and industry, to overlook the importance of uniqueness when making decisions. He humorously comments on how individuals often forget that embracing what makes them different is the key to success and creativity. While he prefaces his statement by downplaying his own importance, Vernon emphasizes that the ability to stand out and be unique is what ultimately drives innovation and success.

Vernon’s point is about the lack of originality in many aspects of professional and creative fields. He critiques the way that people, whether they are artists, musicians, or professionals in other industries, sometimes follow trends or adopt formulas for success instead of being true to their own individuality. This comment suggests that in an effort to conform or follow popular paths, many lose sight of the value of being different and authentic.

The origin of this quote likely comes from Vernon’s own experiences as a musician, particularly with his project Bon Iver. Known for his distinct sound and approach to music, Vernon has often spoken about the importance of following his own creative instincts rather than conforming to industry norms. This perspective has helped him build a career that is marked by artistic freedom and authenticity.

Ultimately, Vernon’s quote is a reminder that uniqueness is often the key to innovation and success, whether in the arts or business. It challenges people to embrace their individual qualities and make decisions that reflect their true selves, rather than following what is popular or expected. His humor and self-deprecation add a layer of humility, suggesting that while he might not consider himself "super important," he understands the power of originality in shaping both personal and professional success.