However revolutionary it may be, the Internet still hasn't altered the basic law of human communication: Being nice to your interlocutors is a good way to start any negotiations, particularly, when being hostile is an open invitation for a cyber-fight.

In this quote, Evgeny Morozov emphasizes that despite the revolutionary impact of the Internet on communication, the fundamental principles of human interaction remain the same. He suggests that, whether online or offline, being nice to others is a crucial starting point for any negotiations. In the digital age, where communication can easily escalate into hostility, Morozov highlights the importance of maintaining politeness and respect to avoid conflict.

Morozov also touches on the nature of online interactions, where the anonymity and distance provided by the internet can sometimes lead to more aggressive behavior. He warns that hostility in online exchanges can quickly spiral into a cyber-fight, which is often counterproductive. The quote reflects his understanding of how digital communication has altered the dynamics of human interaction, making it easier for negative emotions to escalate.

The underlying message of the quote is that despite technological advancements, the core of human communication—being respectful and considerate—remains unchanged. Whether face-to-face or through a screen, how we treat each other still plays a critical role in fostering positive relationships and achieving successful outcomes in discussions and negotiations.

Morozov’s perspective draws from his expertise in technology and its impact on society. His work often explores the intersection of the digital world and real-world human behavior. In this quote, he reminds us that while the internet offers new tools for communication, the timeless values of civility and respect should still guide our interactions.