Five days a week, I read my goals before I go to sleep and when I wake up. There are 10 goals around health, family and business with expiration dates, and I update them every six months.

In this quote, Daymond John discusses his approach to achieving his personal and professional goals. He explains that he actively engages with his goals by reading them both before sleep and after waking up every day. By doing so, he keeps his goals—which span across health, family, and business—top of mind, ensuring that he is consistently focused on them. The habit of reviewing goals regularly allows him to stay aligned with his objectives and track his progress.

John also mentions that his goals are specific and have expiration dates, meaning they are time-bound and have clear deadlines. This element of urgency helps him stay motivated and accountable. Additionally, by updating his goals every six months, he ensures that they remain relevant to his changing circumstances and ambitions. This process allows for adaptation and continual improvement, which is key to maintaining progress toward long-term success.

The origin of this quote comes from Daymond John, an entrepreneur and one of the investors on the television show Shark Tank. John is known for his success in building FUBU, a fashion brand, and for his expertise in business strategy. His disciplined approach to goal-setting is a reflection of his broader philosophy that success comes through consistent effort, focus, and strategic planning.

Ultimately, John’s quote highlights the importance of regularly reviewing and updating goals to ensure continued growth and success. By setting specific, time-bound goals in various areas of life and revisiting them regularly, individuals can stay motivated and focused on achieving their long-term objectives.