Every genre succumbs to gentrification at some point- as equipment becomes cheaper, as crowds become younger, there seems to be a sheepish attitude towards producers - how they can follow a mundane, linear sound, and make money.

The quote by Goldie addresses the phenomenon of gentrification in music genres, explaining how they evolve as they become more mainstream and accessible. He notes that as equipment becomes cheaper and crowds become younger, there tends to be a shift in the attitude toward producers. This shift often leads to a more sheepish or complacent approach, where producers may settle for mundane, linear sounds that are easier to create and sell, rather than pushing creative boundaries.

The origin of this quote comes from Goldie’s experience as a pioneering figure in the electronic music scene, particularly drum and bass. Having witnessed the transformation of underground genres as they gained popularity, he reflects on how commercialization and accessibility can sometimes dilute the innovation and edge that initially defined these styles. Goldie’s critique points to a tension between artistic integrity and commercial success.

By highlighting this trend, Goldie emphasizes the importance of creativity and originality in maintaining the vitality of a genre. The “sheepish attitude” refers to a reluctance to experiment or challenge norms, which can lead to a homogenized sound. This observation encourages producers and artists to resist the pressure to conform to market demands and instead preserve the unique qualities that give their music meaning.

In summary, Goldie’s quote critiques the gentrification of music genres as they become mainstream. It warns against losing creative edge in favor of commercial viability and calls for a renewed commitment to innovation and authenticity in music production.