Creativity is an energy. It's a precious energy, and it's something to be protected. A lot of people take for granted that they're a creative person, but I know from experience, feeling it in myself, it is a magic; it is an energy. And it can't be taken for granted.

The quote "Creativity is an energy. It's a precious energy, and it's something to be protected. A lot of people take for granted that they're a creative person, but I know from experience, feeling it in myself, it is a magic; it is an energy. And it can't be taken for granted." by Ava DuVernay highlights the deeply spiritual and personal nature of creativity. DuVernay, a groundbreaking filmmaker known for works like Selma and When They See Us, speaks from her own artistic journey, underscoring how creative energy is not just a skill but a living force that needs to be nurtured and respected.

In calling creativity an energy, DuVernay suggests that it is not merely a talent or ability but a vital, dynamic presence that flows through individuals. This precious energy, as she describes it, is something fragile and powerful at the same time—a magic that drives innovation, expression, and emotional truth in art. Her words emphasize the need to protect this energy from burnout, overexposure, or complacency.

She also warns against taking creativity for granted, a mistake many may make when they assume it will always be there. DuVernay draws on her experience to remind others that creative inspiration can fade if it’s not honored. This includes creating the right environment, maintaining mental and emotional health, and treating the act of creating with intention and reverence.

Ultimately, DuVernay’s quote is both a celebration and a caution. It recognizes creativity as a powerful yet delicate gift that demands awareness and care. Her perspective encourages artists of all kinds to see their creativity not just as a tool, but as a form of life energy that must be actively cultivated and valued.