Cleanliness becomes more important when godliness is unlikely.

The quote "Cleanliness becomes more important when godliness is unlikely" by P. J. O'Rourke is a witty commentary on how people may rely on practical virtues like cleanliness when higher ideals, such as godliness, seem difficult to attain. O'Rourke, a satirist and political commentator, uses this statement to highlight the human tendency to turn to more tangible and achievable values when more abstract or lofty ideals feel out of reach. In other words, if one cannot achieve spiritual perfection or moral purity, focusing on the practical task of maintaining cleanliness becomes a substitute for higher, more abstract forms of virtue.

The quote suggests that when religion or spirituality is hard to practice or when people feel disconnected from godliness, they may compensate by focusing on cleanliness as a more manageable form of discipline. Cleanliness, in this context, represents a practical and visible form of order and control that people can exert in their lives. O'Rourke’s humor lies in the idea that if one can't be morally or spiritually flawless, the next best thing might just be keeping things tidy.

The origin of this quote comes from O'Rourke’s sharp satirical style, where he often explores the absurdities of societal values and norms. Known for his irreverent takes on politics and culture, O'Rourke’s perspective here plays on the contrast between lofty ideals and practical solutions, making a joke out of the way people might substitute cleanliness for more esoteric goals like godliness.

Ultimately, the quote is a humorous reflection on human nature, suggesting that when higher virtues feel unattainable, people often turn to more concrete and achievable goals. O'Rourke’s statement invites a laugh at the irony of how people sometimes focus on outward appearances—like cleanliness—as a substitute for deeper spiritual or moral aspirations. It encourages a lighthearted recognition of our tendency to prioritize what’s easier to control, especially when more complex ideals seem beyond our grasp.