As a group, we want to follow good and green strategy. Setting targets is one element of that. The second part is to design products which meet environmental goals.

In this quote, Jamshyd Godrej emphasizes the importance of adopting a good and green strategy within a group or organization. He points out that one key component of this strategy is the process of setting targets. By establishing clear environmental goals, an organization can guide its efforts and measure its progress in making a positive impact on the environment. The first part of a successful environmental strategy, therefore, is to define what needs to be achieved.

The second part, according to Godrej, involves the design of products that align with these environmental goals. This suggests that companies or groups need to integrate sustainability into their core operations by ensuring that the products they create are environmentally friendly. Whether it's through using eco-friendly materials, reducing carbon footprints, or improving energy efficiency, product design becomes a crucial tool in achieving broader sustainability targets.

Godrej’s focus on environmental goals reflects a broader shift in business practices, where many companies are seeking to adopt more responsible and sustainable approaches to production and consumption. By setting specific targets and designing products with sustainability in mind, organizations can contribute to environmental protection while also meeting the demands of conscious consumers.

This quote originates from Godrej’s leadership in promoting sustainable business practices within the Godrej Group, one of India’s largest and most influential conglomerates. It highlights his commitment to integrating green strategies into business models, aiming for a balance between economic success and environmental stewardship.