Zoe Foster Blake

Zoë Foster Blake is an Australian author, entrepreneur, and former beauty editor, celebrated for her witty writing and innovative contributions to the beauty industry. Born on July 28, 1980, in Bowral, New South Wales, she grew up in Bundanoon, New South Wales. Foster Blake studied media and communications at the University of New South Wales . Her career began in journalism, where she worked as a beauty editor for major publications, including Cosmopolitan and Harper's BAZAAR.

In 2014, she founded Go-To Skincare, a brand known for its straightforward, effective, and fun approach to skincare. The brand quickly gained popularity for its no-nonsense products and playful branding. In 2021, Foster Blake sold a majority stake in Go-To to BWX Group for A$89 million, later buying back the company in 2023 at a significantly reduced price . Beyond her entrepreneurial ventures, she has authored 17 books spanning fiction, non-fiction, and children’s literature. Her novel The Wrong Girl was adapted into a television series, and her picture book No One Likes a Fart won the ABIA Children’s Picture Book of the Year .

Among her notable quotes, Foster Blake has said:

“Life isn't always really glamorous and fabulous. It's about encouraging people to go back to natural beauty.”

“I want anything I produce to be good for people kind enough to try it, but it's the momentum and process I enjoy most.”

“I was the youngest and on my own a lot. I think this probably taught me independence and how to be okay with my own company.”

These statements reflect her commitment to authenticity, creativity, and personal growth, values that resonate throughout her career and personal philosophy.