Simon Mainwaring

Simon Mainwaring is an influential Australian-born author, speaker, and social entrepreneur, widely recognized for his work on the intersection of brand strategy and social impact. He is the founder of We First, a consulting agency that helps companies build meaningful relationships with customers by aligning their brands with social responsibility. Mainwaring’s book, We First: How Brands and Consumers Use Social Media to Build a Better World (2011), became a foundational text in the world of purpose-driven marketing and corporate social responsibility.

As an expert in brand strategy, Simon Mainwaring has worked with leading global companies like Coca-Cola, Nike, and Google, advising them on how to leverage their brand influence to create positive social change. His approach integrates digital marketing, consumer engagement, and social entrepreneurship, aiming to create value that extends beyond profits to include societal good. Mainwaring is also a frequent speaker at major industry events and is dedicated to empowering businesses to be part of sustainable change.

One of his most notable quotes is: “The future of business is not about competing on price or product. It’s about competing on purpose.” This statement underscores his belief in the power of brands to make a meaningful difference in the world. Another impactful quote is: “Social media isn’t about just doing things for people, it’s about doing things with people.” These thoughts reflect Simon Mainwaring’s vision of a future where businesses and consumers work together to create positive global impact, turning purpose into a competitive advantage.