Shoshana Zuboff

Shoshana Zuboff is a distinguished American author, scholar, and social psychologist, best known for her critical work on the implications of digital technology in modern society. Born on November 18, 1951, she served as a professor at Harvard Business School and later at the Harvard Kennedy School, where she examined the intersection of technology, business, and society. Zuboff rose to international prominence with her influential concept of "surveillance capitalism", which explores how companies commodify personal data for profit.

Throughout her career, Shoshana Zuboff has authored several impactful works, including “In the Age of the Smart Machine”, “The Support Economy”, and her seminal book “The Age of Surveillance Capitalism”. Her writings dissect the hidden dynamics of power in the digital age, offering a profound critique of tech giants and their influence on democracy and individual autonomy. As both an academic and public intellectual, she has become a leading voice in debates about digital ethics and privacy.

Zuboff is known for her thought-provoking quotes that capture the urgency of our technological moment. One of her most cited lines is, “You are not the product; you are the abandoned carcass.”, highlighting the exploitative nature of data extraction. Another compelling quote is, “Surveillance capitalism unilaterally claims human experience as free raw material.” These statements underscore Shoshana Zuboff’s powerful warnings about the unchecked power of digital surveillance and her advocacy for a more humane and accountable digital future.