Sheena Iyengar

Sheena Iyengar is an Indian-American psychologist, professor, and author internationally recognized for her groundbreaking research on choice, decision-making, and human behavior. Born in Toronto, Canada in 1969 and raised in New York, she earned her Ph.D. in social psychology from Stanford University. Currently a professor at Columbia Business School, Iyengar has become one of the most respected voices in behavioral science, blending rigorous research with practical insights into how people make decisions in everyday life.

As an author, Iyengar is best known for her book The Art of Choosing (2010), which examines the psychology of choice and how cultural, social, and personal factors influence decision-making. Her work has been widely cited across disciplines, and her TED Talks on choice and freedom have reached millions worldwide. Through her writing and lectures, she explores how the abundance or limitation of choice affects happiness, motivation, and identity.

Among her memorable words, Sheena Iyengar once said, “The art of choosing is not about making the perfect choice every time, but about understanding the choices we make.” She also reflected, “Too many choices can overwhelm us, just as too few can stifle us.” These quotes capture her central philosophy of balance, awareness, and reflection, values that define both her research and her contributions as an author.

Would you like me to also include a summary of her latest book, Think Bigger, to give a fuller picture of her evolving work as an author?