Lapo Elkann

Lapo Elkann is an Italian entrepreneur, fashion icon, and heir to the Fiat dynasty, known for his influence in the worlds of luxury fashion, automotive design, and branding. Born on October 7, 1977, in New York City, Elkann grew up surrounded by business and fashion through his family's legacy in the automobile industry. He later became a key figure in the branding and image-making of Fiat and has been instrumental in shaping the company’s global identity. Elkann’s entrepreneurial spirit extends beyond the family business, with ventures in luxury goods and lifestyle brands, including his own line, Lapo Elkann and Co..

Elkann is also known for his bold fashion sense, often blending classic Italian elegance with street style. He is a frequent guest at fashion weeks and has made a name for himself as a trendsetter and influencer in the world of luxury and high fashion. His reputation as a creative force extends to his work in automotive design, where he has collaborated with top designers to create customized Fiat cars that blend innovation and style.

One of Elkann’s memorable quotes is, "Success is about the people you surround yourself with and the opportunities you create," reflecting his belief in collaboration and networking as key elements of success. He also said, "Style is not about following trends; it’s about expressing your own personality," which speaks to his commitment to personal expression through fashion. Elkann continues to inspire with his diverse ventures and commitment to blending luxury, creativity, and innovation across multiple industries.